2009 Tech Track 100
Rank: 20 Leadbay
Company funds a nursery school for Aids orphans in Nairobi
This Bristol company claims that its lead-generation technology sits between 300 affiliate websites and 12,000 mortgage providers and financial advisers. If a consumer is using a price-comparison website to find, say, the best deal on a mortgage, Leadbay’s technology picks out the mortgage adviser that is best suited to the consumer and sells the lead to the adviser, who is then free to contact the consumer and try to clinch a deal. The company was co-founded by chairman Maarten Westerduin in 2003, and its sales have grown 86% a year from £964,000 in 2005 to £6.2m in 2008.
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This Bristol company claims that its lead-generation technology sits between 300 affiliate websites and 12,000 mortgage providers and financial advisers. If a consumer is using a price-comparison website to find, say, the best deal on a mortgage, Leadbay’s technology picks out the mortgage adviser that is best suited to the consumer and sells the lead to the adviser, who is then free to contact the consumer and try to clinch a deal. The company was co-founded by chairman Maarten Westerduin in 2003, and its sales have grown 86% a year from £964,000 in 2005 to £6.2m in 2008.
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Company facts
Leadbay
Lead generation technology provider
Company website
| Sales growth | 86.13% pa |
| 2008 sales | £6.2m |
| 2005 sales | £1.0m |
| 2008 staff | 24 |
| Founded | 2003 |
| Location of HQ | Bristol |
| If applicable: * = annualised figures ‡ = draft accounts |
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