2011 International Track 100
Rank: 40 bet365
This online bookmaker attracts betting people from more than 200 countries. Customers can gamble on a wide range of sports and events, including football, biathlon and even BBC viewing figures for the royal wedding. Bet 365 moved into internet betting in 2001 and launched its first foreign-language sites four years later. The company’s website is now available in 17 languages, including Russian and Chinese, with Europe and Asia its main markets. The firm is based in Stoke-on-Trent and owned and run by the Coates family. International sales have risen 82% a year, from an annualised £80.5m in 2008 to £265.5m in 2010.
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|Int'l sales growth||81.61% pa|
|2010 intl sales||£265.5m|
|2008 intl sales||*£80.5m|
|Location of HQ||Stoke-on-Trent|
* = annualised figures
‡ = draft accounts