2011 International Track 100

Rank: 2   Forward Internet Group

Says it has registered 1.3m US users for its ‘Invisible Hand’ price-comparison technology

Neil Hutchinson’s business began life in 2004 as an online marketing agency for companies wishing to improve their rankings in search-engine results. It has since developed “Invisible Hand” technology, which notifies internet users of cheaper prices on alternative websites and generates commissions for subsequent sales. The London company also runs a collection of e-commerce and price-comparison sites, and it acquired uSwitch in 2009. International sales at the business, which counts Hilton, North Face and eBay among its clients, increased by 287% a year, from £3m in 2007 to an annualised £45.4m in 2009.

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Company facts

Forward Internet Group
Media developer and investor
Company website

2-yr av int'l sales growth
286.69% pa
2009 intl sales*£45.4m
2007 intl sales£3.0m
2009 staff46
Location of HQCentral London
If applicable:
* = annualised figures
‡ = draft accounts