2011 International Track 100
Rank: 2 Forward Internet Group
Says it has registered 1.3m US users for its ‘Invisible Hand’ price-comparison technology
Neil Hutchinson’s business began life in 2004 as an online marketing agency for companies wishing to improve their rankings in search-engine results. It has since developed “Invisible Hand” technology, which notifies internet users of cheaper prices on alternative websites and generates commissions for subsequent sales. The London company also runs a collection of e-commerce and price-comparison sites, and it acquired uSwitch in 2009. International sales at the business, which counts Hilton, North Face and eBay among its clients, increased by 287% a year, from £3m in 2007 to an annualised £45.4m in 2009.
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Neil Hutchinson’s business began life in 2004 as an online marketing agency for companies wishing to improve their rankings in search-engine results. It has since developed “Invisible Hand” technology, which notifies internet users of cheaper prices on alternative websites and generates commissions for subsequent sales. The London company also runs a collection of e-commerce and price-comparison sites, and it acquired uSwitch in 2009. International sales at the business, which counts Hilton, North Face and eBay among its clients, increased by 287% a year, from £3m in 2007 to an annualised £45.4m in 2009.
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Company facts
Forward Internet Group
Media technology developer
Company website
| Int'l sales growth | 286.69% pa |
| 2009 intl sales | *£45.4m |
| 2007 intl sales | £3.0m |
| 2009 staff | 46 |
| Founded | 2004 |
| Location of HQ | Central London |
| If applicable: * = annualised figures ‡ = draft accounts |
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