2012 International Track 200
Rank: 9 Mind Candy
Mind Candy is the company behind Moshi Monsters, an online game with 50m registered players in more than 150 countries. The game, aimed at 7 to 11-yearolds, allows children to adopt their own pet monster. International sales are from subscribers to additional online content and Moshi Monsters merchandise, which is sold in shops worldwide. The company is backed by a venture capital consortium led by Accel Partners and was valued at £125m last year when an early investor, Spark Ventures, sold part of its stake. Under founder and chief executive Michael Acton Smith, international sales have grown 229% a year from £961,000 in 2009 to £10.4m in 2011.
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Children's games developer
|Int'l sales growth||228.56% pa|
|2011 int'l sales||‡£10.4m|
|2009 int'l sales||£1.0m|
|2011 total sales||‡£28.7m|
|Location of HQ||Central London|
‡ = international sales not filed at Companies House
* = annualised figure