2012 Tech Track 100
Rank: 67 Shazam
One million people in the US used its TV app to access more Super Bowl footage
Famous for its phone app that identifies pieces of music, Shazam chief executive Andrew Fisher is leading the company into television. Its 'Shazam for TV' service gives users access to more content if they point their phone at show or ad with a Shazam prompt on the screen. One million people used it during the Olympics closing ceremony to access extra footage, and more than 100 advertisers are using the technology to attract customers. Sales, which comprise digital music store commissions and advertising revenue, increased 50% a year, from £4.6m in 2008 to £15.6m in 2011.
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Famous for its phone app that identifies pieces of music, Shazam chief executive Andrew Fisher is leading the company into television. Its 'Shazam for TV' service gives users access to more content if they point their phone at show or ad with a Shazam prompt on the screen. One million people used it during the Olympics closing ceremony to access extra footage, and more than 100 advertisers are using the technology to attract customers. Sales, which comprise digital music store commissions and advertising revenue, increased 50% a year, from £4.6m in 2008 to £15.6m in 2011.
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Company facts
Shazam
Music recognition services provider
Company website
| Sales growth | 50.27% pa |
| 2011 sales | £15.6m |
| 2008 sales | £4.6m |
| 2011 staff | 92 |
| Founded | 2000 |
| Location of HQ | Central London |
| If applicable: * = annualised figures ‡ = draft accounts |
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