2012 Tech Track 100

Rank: 26   Mediafed

Plans to open its first overseas office in Beijing by the end of the year

Reuters, The Guardian and Le Monde are among the media organisations using Mediafed’s technology to manage and monetise their digital news feeds. Founded in 2007 by chief executive Ashley Harrison and chief technology officer Ian Morris, its software allows advertisers to buy space on these news feeds so they can target specific audiences that only subscribe to certain content. Based in London, the company’s sales have grown 93% a year from £698,000 in 2009 to £5m in 2012, driven mainly by expansion in countries like China, Brazil, and India.

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Company facts

Mediafed
Digital advertising provider
Company website

3-yr av sales growth
93.08% pa
2012 sales‡£5.0m
2009 sales£0.7m
2012 staff38
Founded2007
Location of HQCentral London
If applicable:
* = annualised figures
‡ = draft accounts