2012 Tech Track 100
Rank: 4 MobileWebAdz
Operates in 50 countries and plans to open an office in Brazil, its seventh worldwide
Software developed by MobileWebAdz enables customers to book advertising space targeted at mobile devices around the world, and it estimates it serves 16.5bn adverts each month. Managing director Kieran O’Keeffe founded the business as SmartTech in 2002, and it started mobile advertising in 2005. Its focus then was on serving adverts against gambling sites, but it has now moved into more mainstream advertising and rebranded as MobileWebAdz. Sales grew 218% a year, from £265,000 in 2009 to £8.5m in 2012, due to the increasing popularity of smartphones and expansion overseas.
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Software developed by MobileWebAdz enables customers to book advertising space targeted at mobile devices around the world, and it estimates it serves 16.5bn adverts each month. Managing director Kieran O’Keeffe founded the business as SmartTech in 2002, and it started mobile advertising in 2005. Its focus then was on serving adverts against gambling sites, but it has now moved into more mainstream advertising and rebranded as MobileWebAdz. Sales grew 218% a year, from £265,000 in 2009 to £8.5m in 2012, due to the increasing popularity of smartphones and expansion overseas.
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Company facts
MobileWebAdz
Mobile advertising provider
Company website
| Sales growth | 217.72% pa |
| 2012 sales | ‡£8.5m |
| 2009 sales | £0.3m |
| 2012 staff | 24 |
| Founded | 2002 |
| Location of HQ | Central London |
| If applicable: * = annualised figures ‡ = draft accounts |
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