2012 Tech Track 100
Rank: 11 Equal Experts
Delivers bespoke software solutions to blue-chip clients, including O2, Fidelity and UBS
Managing director Thomas Granier, an IT consultant, founded this London firm in 2005, and it now builds bespoke software products for blue-chip customers including Fidelity, UBS and O2. For example, it developed the software that underpins O2’s Priority Moments campaign, where the mobile network’s customers can receive exclusive offers before they go on general release. The company attributes growth to building its reputation through referrals. Sales grew 158% a year, from £632,000 in 2009 to £10.5m in 2012.
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Managing director Thomas Granier, an IT consultant, founded this London firm in 2005, and it now builds bespoke software products for blue-chip customers including Fidelity, UBS and O2. For example, it developed the software that underpins O2’s Priority Moments campaign, where the mobile network’s customers can receive exclusive offers before they go on general release. The company attributes growth to building its reputation through referrals. Sales grew 158% a year, from £632,000 in 2009 to £10.5m in 2012.
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Company facts
Equal Experts
Software developer
Company website
| Sales growth | 154.90% pa |
| 2012 sales | ‡£10.5m |
| 2009 sales | £0.6m |
| 2012 staff | 100 |
| Founded | 2005 |
| Location of HQ | Central London |
| If applicable: * = annualised figures ‡ = draft accounts |
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