Brompton: Growth Story Unfolds

23rd September 2020

Will Butler-Adams OBE, chief executive of Brompton, which sold 49,000 bicycles worldwide last year, spoke about ambition, recruitment and leadership during the Covid crisis at a virtual interactive event for Profit Track 100 alumni from the London region last night.

The event – the first in a series of four taking place in September and early October – was hosted by Tim Hinton, head of corporate and commercial banking at Santander UK , and Mark Lamb, partner at BDO, together with Fast Track’s founder Hamish Stevenson.

Guests included Bharat Shah CBE, co-founder and managing director of Sigma Pharmaceuticals; Rosie Brown, co-CEO of COOK ; and John Neill CBE, chairman and group chief executive of Unipart Group.



Will joined Brompton as a project manager in 2002 and became managing director after leading a buyout in 2008, taking an 8% stake. He has driven its overseas expansion, opening flagship stores from New York to Shanghai. Operating profits rose 26% to £3.9m on sales of £42.5m in 2019 and it forecasts sales of £75m this year.

He spoke about how Brompton’s culture of innovation drives its recruitment strategy, saying: “We don’t want to be like everyone else, we want the people who are bit weird, who don’t fit into the standard, because our business is about innovating.”


Virtual networking and roundtables

26 founders, chief executives and directors who took part “networked” by requesting 1:1 video calls. They also joined small virtual breakout discussions to share their thoughts on the challenges and opportunities presented by the pandemic, with sponsor representatives facilitating the conversations.


A word from our sponsors



Tim Hinton, head of corporate and commercial banking at Santander UK, welcomed guests to the event. He said: “Thank you for being so open-minded and joining this virtual alumni networking event – it’s great to see such a prestigious group here tonight, particularly in such sobering, shocking and uncertain times.”



Mark Lamb, partner at BDO, thanked Will for his insights and added: “BDO is delighted to be a sponsor of Profit Track 100 for the seventh consecutive year. Over that time we have seen some of the most successful, top-performing private companies and entrepreneurs. Profit Track 100 companies are an important part of what BDO calls the UK economic engine.”


Series of Profit Track 100 alumni events

Virtual interactive events for alumni of Profit Track 100 supported by Santander and BDO will take place on the following dates:

  • 24 September – Midlands region
  • 29 September – North and Scotland
  • 30 September – Southwest and Wales
  • 1 October – London region


More information on Profit Track 100

For more information about the Profit Track 100 league table and events programme, see:

For more information about our alumni events and opportunities for sponsorship, visit our sponsorship page:

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