The fashion label created by Sienna Miller and her designer sister Savannah is one of the newest additions to this London company’s portfolio of brands. It also has the exclusive European rights for Juicy Couture and has branched out into menswear, footwear and baby items. Its new lines include See by Chloe, Castaner footwear and Rock Star Baby—the baby lifestyle brand launched by Bon Jovi’s drummer Tico Torres. Managing director Paloma Perez has expanded the company into Russia and eastern Europe, presiding over sales growth of 56% a year from £6.1m in 2004 to £23.1m in 2007.
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