4SL sells data backup services to multinationals from America to Japan and also provides consultancy, managed services and cloud services. It is headquartered in London with operations in the Netherlands and India. The company was founded in 2007 by Barnaby Mote, 41, and Stuart Tarrant, 50, who had worked in the IT teams of investment banks. Customers now include HP, Sky, BP, Investec and Betfair. Sales reached £7.7m in 2014.
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