After getting injured in 2003, competitive motorbike racer Neil Foster devised a business plan from his hospital bed. Realising that lots of bikes were written off unnecessarily because of the insurance industry’s lack of expertise, he set out to create a motorcycle insurance claims-handling company staffed by specialists. Insurance companies can outsource their claims to 4th Dimension. It also procures new bikes for claimants and runs a repair service, some of whose staff previously worked as McLaren Formula One technicians. By referral alone, sales grew 71% a year, from £1.1m in 2006 to £5.3m in 2009.
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