After setting up and selling two retail chains, Tanzanian-born Nadir Lalani created this discount group and in five years built it up to 48 outlets, located mainly in London and southeast England. True to its name, everything costs 99p, with products ranging from household goods to gardening equipment. Lalani, sup- ported by sons Faisal and Hussein, has secured £8m from investors, including Barclays Ventures, to expand the chain to more than 100 stores by 2008. He claims that a pleasant shopping environment and a wide product range helped to boost sales 127% a year from an annualised £3.6m in 2002 to £42.3m in 2005, though profit margins are tight.
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