This organic-food business is based in Wimbledon, southwest London, but has recently opened distribution centres in Tamworth and Warrington, taking it a step closer to its ambition of delivering fresh, organic produce to doorsteps across the nation. The product range has continued to expand since founder Keith Abel started selling potatoes door to door in 1988. Besides the traditional fruit and vegetables, more than 500 products ranging from organically-reared meat and fish to bread, baby food, wine and coffee are available for weekly deliveries. Sales have grown 75% a year from £3.7m in 2003 to £19.8m in 2006. In October, Phoenix Equity Partners took a stake in a deal that valued the business at between £30m and £40m.
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