This online organic food business says it delivers to 50,000 customers every week and sells more than 800 products, from its staple organic fruit and veg to fair-trade hot chocolate, pies, and free-range meat. Founded by Keith Abel in 1988, Abel & Cole is based in Wimbledon but has six distribution depots and 150 suppliers across the country and has just launched a service to offices. Phoenix Equity Partners took a stake in the company in 2007. Sales have grown 60% a year from £6.8m in 2004 to £27.9m in 2007.
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