The over-fifties turn to Saga for holidays, insurance policies and even radio stations catering for listeners whose earliest musical memories may predate the Beatles. Founded by the late Sidney De Haan in 1951 to find tourists for his hotel in Folkestone, where the company is still based, Saga now makes much of its revenue from financial services. In the year to January 2006, sales rocketed £126m to £657m. In 2004 Andrew Goodsell, chief executive, led a £1.4 billion buyout, backed by Charterhouse.
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