Catering for customers aged over 50, Saga is one of Britain’s family business success stories. The company was set up by the late Sidney De Haan in 1951 to fill his Folkestone hotel – he spotted the previously neglected sector of the over-50s. The rest is marketing history. Saga now supplies anything from cruises to radio broadcasting and financial services. Saga Magazine recently landed an interview with Tony Blair on the eve of his 50th birthday. The Kent company increased its sales to £344m in 2002, when it had 2,545 staff. It is now run by Sidney’s son Roger.
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