Acromas was created in 2007 when two of Britain’s best-known firms merged. Saga, which sells financial products and holidays to the over-fifties, joined with the AA motoring organisation. Together the two have nearly 19m customers. Acromas is owned by Charterhouse, CVC and Permira—and by management and staff. The two brands trade separately but share many of their systems to save costs. However the group’s debt, held by Barclays and the Japanese bank Mizuho, still stands at £4.9 billion. Acromas is led by chief executive Andrew Goodsell, and sales reached £1,612m in 2009.
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