Living in London in 2003, Josh and Roseanna Penny decided to set up a company modelled on the family business in Australia. Using personal savings, they began by importing a range of infra-red saunas, marketed at home shows. However, it was their step into consumer-health products and direct marketing that propelled the business. Today, their range of homecare therapeutic devices, which includes a machine designed to boost circulation, is sold on television, in newspapers and pharmacies throughout Britain and Europe as well as in Australia. Sales grew 194% a year, from £671,000 in 2007 to £17m in 2010, helped by the acquisition of the family’s original Australian company earlier this year.
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