Diving with great white sharks and playing the organ in Gloucester cathedral are just two of more than 280 activities offered by Activity Superstore. Prices range from £15 for a tour of Lord’s cricket ground to something more stratospheric for a flight in a Russian Mig 25 fighter jet. Angus Grahame founded Essex-based Activity Superstore in 1997 after selling flights in his own Tiger Moth. Its sales have grown more than 87% a year from £802,000 in 2000 to £5.3m in 2003.
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