Adeptra’s software flags up suspected credit-card fraud, and sends a text message or calls the card holder to verify the transaction. It can also issue routine reminders to people whose payments are overdue. The company was founded in 1996 and in 1999 raised $7.2m from a private equity consortium that included ACT Ventures and Advent Venture Partners. In 2000 $40m was raised from a consortium led by Deutsche Bank and a further $5m was raised in 2007. Under the leadership of chief executive Lou Venezia, sales at the Reading company grew 43% a year from £7m in 2006 to £20.5m in 2009.
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