Adeptra’s “decision engine” helps banks to decide when and how to contact their customers, for example to alert an account holder to potential credit-card fraud. In partnership with security software vendors, the company has also been designing back-up methods of online card-holder authentication, based on personalised questions. Adeptra is led by chief executive Lou Venezia and is backed by private equity firms, including ABS Ventures, which has a majority stake. The Reading company grew sales 37% a year from £8.2m in 2007 to £21.3m in 2010, when it made a loss.
This profile reflects the company at time of publication and does not reflect any changes that may have subsequently occurred. Fast Track and its sponsors do not endorse, guarantee or recommend investment in any of the companies.