This firm develops interactive mobile adverts that encourage consumers to tilt, shake or swipe their phone. It claims this makes people 10 times more likely to remember an advert compared to one they merely see or hear. Founded in 2013 by Paul Coggins, 48, and Jacques Kotze, 44, Adludio works with brands such as Microsoft and Adidas, with sales hitting £7.7m in 2019. A successful period of staff working from home prompted the company to make the change permanent in May; its seven global offices will now instead be used as hubs for meetings, socialising and hosting client events.
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