Working on the basis that consumers are ten times more likely to remember an advert if they have to perform an activity rather than just view or listen, this firm delivers interactive mobile adverts that encourage consumers to interact with them, for example by tilting, shaking or swiping their phone. Founded in 2013 by Paul Coggins, 47, and Dr Jacques Kotze, 43, the company operates across 70 countries, from its offices in the US, Europe and Asia. It works with global brands including Microsoft, Unilever, and Adidas, and has raised £7.4m to date from investors including Passion Capital, Impulse VC, and DIP Capital.
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