Whether it is luxury safaris at remote five-star lodges, hiking or staying with the bushmen of the Kalahari, this travel operator tailors African safaris for a variety of independent customers. Founded in 2000 by Greg Welby, Tony Fishlock and Tracey Bennett, and selling all over the world from an impressive website, it has increased average customer spending by selling travel together with accommodation and excursions. This has pushed up sales 103% a year, from an annualised £414,000 in 2001 to £3.5m in 2004.
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