Chairman Rahim Afshar, 68, and his two brothers founded this Hampshire firm in 1986 with support from their late father, Ahmad. A household name in the Middle East and Russia, it now sells to customers in 80 countries and uses historical paintings of London in its marketing to boost global appeal. International sales expanded to £54.3m in 2016, helped by strong demand for healthier teas and growth in America and Eastern Europe
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