Tech Track 100

Francis Wallinger says he can turn data into gold. He founded Alchemetrics in 1996 to develop software for drawing valuable information from large databases.

Customers such as Telewest, Emap and Age Concern use it to mine their databases for information on clients. This is then used to target marketing more accurately. Sales of the firm, based in Wokingham, Berkshire, have risen 93% a year, from £904,000 in 1998 to £3.4m in 2000.

This profile reflects the company at time of publication and does not reflect any changes that may have subsequently occurred. Fast Track and its sponsors do not endorse, guarantee or recommend investment in any of the companies.

Company details
ActivityMarketing database developer
Average 3 year sales growth93.33%
Latest sales £000s3,378

If applicable:

* supplied by company † annualised figure