This vegan subscription food delivery service, founded by brothers JP and Alex Petrides, 36 and 30, has delivered over 2m ready meals, smoothies, breakfast pots, and desserts to more than 50,000 customers in the UK. It has raised a total of £14.3m, including a £4.5m round on the crowdfunding platform Seedrs in February. Investors include Octopus Ventures, Felix Capital, Simon Nixon, ex-CEO of MoneySupermarket.com, and Anne-Marie Huby, co-founder of JustGiving. Sales grew from £175k in 2017 to £5.3m this year, and are forecast to reach £12.3m in 2021.
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