AllSaints’ collection of urban and edgy fashion has won it worldwide popularity with high-street shoppers. With 122 outlets across Europe and America, there has been continued expansion this year with the opening of new stores in big-city shopping havens, including New York, Las Vegas, Seattle and San Francisco. The clothing retailer’s signature window display of sewing machines – chief executive Stephen Craig estimates the business now has about 10,000 such machines across its outlets – has made its stores easily recognisable to consumers. Sales increased by 71% a year, from £26.4m in 2007 to £132.9m in 2010.
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