This firm claims it has achieved a 99% client retention rate by assigning dedicated managers to each customer. Founded in 1994 by Chris Wilson and James Murray, Alternative Networks installs and maintains telephone systems for companies such as Virgin Wines. It has also developed a partnership with BT Cellnet so that mobile calls can be included on a single bill. Sales at the London company have grown 92% a year from £1.7m in 1997 to £11.7m in 2000, when it employed 81 people.
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