This firm believes it has found an effective way of ‘segmenting’ its market. It recruits managers in the £35,000 to £120,000-a-year salary bracket in disciplines ranging from marketing to finance, and supplies them to sectors ranging from pharmaceuticals to retailing. With 18 offices in 15 countries, Antal is an international operation, although it closed its World Trade Center office six months before the terrorist attack. It is now planning to expand into Scandinavia and the Middle East. Founded in 1993 by Tony Goodwin, the firm increased its sales 70% a year from £3.9m in 1997 to £19.1m in 2000, when it had 289 staff.
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