The London-based corporate bartering specialist Astus buys up overstocked or depreciated products, paying for them in trade credits. These credits can typically be used by the client as part-payment for advertising and media space that Astus sources from third parties. The company’s revenue comes from selling the bartered products, plus it makes a margin on the advertising. Co-founders Frances Dickens and Paul Jackson have presided over sales growth of 66% a year from an annualised £4.9m in 2004 to £22.3m in 2007.
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