Craig Burkinshaw began leading small group tours around Vietnam in 1996. Soon Audley Travel was offering tailor-made journeys to the Far East, India, Africa, South America, Australasia and the South Pacific. The Oxfordshire company has plans for Central America and Canada next year. Customers spend an average of £3,000 each and tend to be wealthy empty-nesters over 50 and professional thirtysomethings. Some 80% of travellers book again, helping Audley to push up sales 87% a year from an annualised £4m in 2002 to £26.2m in 2005.
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