Named after the Latin word for gold, Aurum was formed in 2006 by the merger of three jewellery retailers: Goldsmiths, Watches of Switzerland and Mappin & Webb, the silversmith to the Queen. The group is led by chief executive Justin Stead and backed by Landsbanki, which restructured the business in a £47m debt-for-equity swap two years ago. The Icelandic bank is now looking to sell the group for a reported £200m after the jeweller posted record turnover of £280.6m this year and almost doubled profits to £12m.

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Company details
Year2011
Rank114
CompanyThe Watches of Switzerland Group
ActivityJewellery retailer
LocationLeicester
Sales £m280.6
Operating profit £m12.0
Main shareholdersLandsbanki (67%), management (33%)
Staff1,697
Founded1778
Websitewww.goldsmiths.co.uk

If applicable:

* supplied by Company   † annualised figure   ‡  profit = ebitda