Named after the Latin word for gold, Aurum was formed in 2006 by the merger of three jewellery retailers: Goldsmiths, Watches of Switzerland and Mappin & Webb, the silversmith to the Queen. The group is led by chief executive Justin Stead and backed by Landsbanki, which restructured the business in a £47m debt-for-equity swap two years ago. The Icelandic bank is now looking to sell the group for a reported £200m after the jeweller posted record turnover of £280.6m this year and almost doubled profits to £12m.
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