The bulk of this office-supplies wholesaler’s turnover is generated by collecting and remanufacturing used printer cartridges, sold on to consumers through retail and online stores at a snip of the price of new ones. Founders Dennis Haines, Karl Kitchen and Maureen Haines originally worked for a large inkjet-printer company when they decided to exploit the market for re-manufactured products. As recession-hit consumers have tightened their purse strings, increasing demand for Badger’s budget cartridges has led to sales growing more than 133% a year, from an annualised £584,000 in 2007 to £7.4m in 2010.
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