Baird & Co

This bullion merchant sells gold bars and coins via its website, Goldline.co.uk. It also refines metals and manufactures bullion products, including investment bars, wedding rings, and even dog tags and dominos. The company operates from a 30,000 sq ft high-security building near London City Airport and its customers include private individuals, pension funds and jewellers. Founded in 1967 and led by managing director Tony Baird, in 2010 the company increased sales by 36% to £417.2m and doubled its profits to £4.2m as jittery investors sought refuge in gold.

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Company details
Year2011
Rank35
CompanyBaird & Co
ActivityBullion merchant
LocationEast London
Sales £m417.2
Operating profit £m4.3
Main shareholdersTony Baird - 50% Alexander Baird - 50%
Staff53
Founded1967
Websitewww.goldline.co.uk

If applicable:

* supplied by Company   † annualised figure   ‡  profit = ebitda