SME Export Track 100

From pipe cleaners to pottery painting kits, this Essex firm sells 3,000 craft products through its 11 international websites — eight of which are foreign language — and mail order catalogues. The retailer focuses on children’s crafting, so most sales are to parents, but it also supplies schools, churches and playgroups. The majority of exports are to Europe, with campaigns in Germany, France and Italy helping international sales reach £7.6m in 2017. It was founded in 1974 by Patti Baker, 72, and is run by her son Paul, 50.

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Company details
CompanyBaker Ross Group
ActivityCraft products retailer
2 yr av intl sales growth % pa52.09%
International sales £000s7,637
Total sales £000s24,792

If applicable:

* Supplied by company † Annualised figure