From pipe cleaners to pottery painting kits, this Essex firm sells 3,000 craft products through its 11 international websites — eight of which are foreign language — and mail order catalogues. The retailer focuses on children’s crafting, so most sales are to parents, but it also supplies schools, churches and playgroups. The majority of exports are to Europe, with campaigns in Germany, France and Italy helping international sales reach £7.6m in 2017. It was founded in 1974 by Patti Baker, 72, and is run by her son Paul, 50.
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