SME Export Track 100

From party supplies to craft kits, Baker Ross sells 3,000 products through 10 websites and catalogues. The retailer focuses on children’s crafting, so most sales are to parents, but it also supplies schools, churches and playgroups. The majority of exports are to Europe, with marketing campaigns in Germany, France and Italy helping international sales reach £5.8m in 2016. The Essex firm was founded in 1974 by Patti Baker, 71, and is run by her son Paul, 49.

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Company details
CompanyBaker Ross Group
ActivityCraft products retailer
2 yr av intl sales growth % pa75.97%
International sales £000s5,770
Total sales £000s22,465

If applicable:

* Supplied by company † Annualised figure