From party supplies to craft kits, Baker Ross sells 3,000 products through 10 websites and catalogues. The retailer focuses on children’s crafting, so most sales are to parents, but it also supplies schools, churches and playgroups. The majority of exports are to Europe, with marketing campaigns in Germany, France and Italy helping international sales reach £5.8m in 2016. The Essex firm was founded in 1974 by Patti Baker, 71, and is run by her son Paul, 49.
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