Balkan Holidays specialises in beach and skiing packages to Bulgaria, but also offers destinations in Croatia, Slovenia, Montenegro and Romania. Most of its sales come through leading travel agents such as Thomas Cook, Lunn Poly and MyTravel, but about a fifth are sold direct through its call centre and website. Balkan Holidays was founded in 1966 by the Bulgarian government but was acquired by its present owners in 1999. The company’s sales have grown 65% a year from £9.9m in 2000 to £44.5m in 2003.
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