Shortages of disposable nappies contributed to a surge in this company’s sales at the start of the pandemic, and it expanded its packing space to ensure staff could follow social distancing guidelines. It sells its reusable nappies directly to consumers online, as well as through supermarkets such as Tesco, Asda and Aldi, and baby products retailers. It says increasing awareness of the environmental cost of single-use plastics has driven its growth, with sales reaching £9.3m last year. Europe and Australia are key markets — exports account for 70% of sales. Managing director Guy Schanschieff, 54, and his wife Jo, 49, founded the Northampton company in 1997.
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