Britain is not the only country waking up to the impact of single-use plastics. From Germany to Australia, greater awareness of the dangers that plastics pose to the planet has helped this Northampton business increase sales of its reusable nappies — which it claims are also cheaper than the single-use variety. Founded in 1997 by husband-and-wife team Guy and Jo Schanschieff, 53 and 48, it also sells swim nappies and accessories through its website, and retailers such as Aldi and Amazon. Overseas sales hit £2.9m last year.