Before Chris Lee and Vicky Wang, both 29, founded Bathempire.com in 2007, they had dabbled in selling other consumer goods such as furniture, fashion and electronics. They settled on bathroom products and furniture after realising that it was a fast-growing market with online shoppers. The company has low overheads, so it can sell its range of more than 1,000 products at bargain prices. It sources stock from the same factories that manufacture goods for its bricks-and-mortar competitors. The company plans to increase its market share and rationalise its warehouse facilities – it has three units in Coventry but wants to move to a single location.
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