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Chris Li and Vicky Wang, both 30, had been selling consumer goods online, such as furniture, fashion accessories and electronics, before deciding to focus on just one area. Their research showed that bathroom products and furniture were fast-growing markets for internet shoppers so they created in 2007. Sales rose to £13.8m in 2012 and this year Isis Equity Partners invested £8.5m for a minority stake.

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Company details
ActivityOnline bathroom retailer
Annual sales rise over 3 years72.97%
Latest sales £000s13,768

If applicable:

* supplied by company † annualised figure