Chris Li and Vicky Wang, both 30, had been selling consumer goods online, such as furniture, fashion accessories and electronics, before deciding to focus on just one area. Their research showed that bathroom products and furniture were fast-growing markets for internet shoppers so they created BathEmpire.com in 2007. Sales rose to £13.8m in 2012 and this year Isis Equity Partners invested £8.5m for a minority stake.
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