Apple pies, Swiss rolls and cheesecake are just a few of the products made by BBF and supplied to UK supermarkets, including Tesco and Asda, as own-label products. Headquartered in Blackburn, it has four bakeries in England and one in Poland. Founded in 1994, the company is led by chief executive Jonathan Lill, 52. During the pandemic it has donated 25,000 cakes to NHS staff in hospitals in Blackburn, Bradford and Hull, and invested in a mental health and wellbeing app for all staff.
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