YoYos and Paws feature among the range of healthy and colourfully packaged fruit snacks produced by this company, which aims to provide family food “with no added nonsense”. Hayley, 37, and Andrew Gait-Golding, 36, founded Urban Fresh Foods in 2006. In 2009 they were joined by former Innocent director Giles Brook, 41, who invested in the business and together they launched the Bear brand. Sales have grown to £22.6m, thanks to continued growth in the UK, international expansion and new product launches — such as Urban Fruit snack packs and Alphabites children’s breakfast cereals, which contain no added salt or refined sugar.
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