More than 10,000 makeup, skincare and haircare products from cult beauty brands such as Anastasia Beverly Hills, Jeffree Star Cosmetics and The Ordinary can be purchased on this Manchester etailer’s website. Founded in 1999 by David Gabbie, 36, the firm rebranded in 2005 and has since grown by stocking hard-to-get products from popular international brands, and by expanding its social media presence to include about 2m followers. It scaled up its distribution capabilities in 2016 to help cope with increased demand, seeing profits hit £4.2m in the same year.
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