Ron Peerenboom founded the call-centre operator Becogent in 1999. It now has three call centres in Scotland and one at Goring near Reading with a total of 1,260 seats. Customers include Argos, Axa, Prudential and Scottish Power. This year Becogent launched Be2B-direct, which will provide business-to-business telemarketing services. Sales have grown 189% a year from an annualised £562,000 in 2000 to £13.6m in 2003.
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