Founded in 1974 as a high-street bookmaker, Bet365 has operated exclusively online since 2005. Owned and run by the Coates family, it has developed its own betting software. It operates in 17 languages and 28 currencies. Sports bets can be placed before a match starts or even during play. Customers can also bet on movements in the financial markets and play poker, bingo and roulette. The company is based in Stoke-on-Trent and also owns Stoke City Football Club. Sales of the combined organisation have grown 62% a year from £97.9m in 2007 to £418m in 2010. Bet365 has the biggest profits in the league table at £101m.
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