From its origins as a high-street bookmaker in the 1970s, Bet365 has expanded into the growing online gambling market and now offers betting and games to punters in 140 countries. The business claims to stream more than 3,500 sports events online each year, and is run by the Coates family from its headquarters in Stoke-on-Trent. Sales have grown 44% annually from £604.8m in 2005 to an annualised £1.8 billion in 2008—these figures represent all money wagered by customers, rather than the company’s income from these bets.
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