In the 1970s, Peter Coates established a high-street chain of 50 betting shops. But it was his daughter Denise who came up with the strategy of online betting, which has driven sales growth since 2000. In July the company sold its 50 shops to Coral Eurobet for a reported £40m to focus 100% on its online business. Bet365’s web-based software enables customers to place bets and play casino games and poker online. Sales have leapt 97% a year from £115.4m in 2002 to £446m in 2004, and it says it now has a customer base of 500,000.

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Company details
Year2005
Rank35
Companybet365
ActivityOnline bookmaker
LocationStoke-on-Trent
Average 3 year sales growth96.63%
Latest sales £000s446,038
Staff724
Founded1974
Websitewww.bet365.com

If applicable:

* supplied by company † annualised figure